What is Technical SEO?

Technical SEO is a branch of search engine optimisation that ensures a website is easy for search engines to access, crawl, and index. Businesses can also utilise technical SEO to optimise the usability of their website. In other words, to succeed, you utilise technical SEO to set the foundations for other SEO tactics, such as on-page optimisation and backlink building.

Technical search engine optimisation is a rigorous practice. Solutions can only be found after a detailed strategy has been formed, combined with thorough research and in-depth industry knowledge. SEO NI has experience in creating these strategies to suit various disciplines, all topped off with foolproof research and good practice to solve technical SEO issues your website may be experiencing.

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Have a technical SEO or website migration project you’d like our help with?

A Technical SEO audit will make sure your site is running off of a solid foundation, so SEO NI’s technical roadmap and technical SEO strategy are rigorous, easy to understand and proven to get results.

Site Structure

Keyword Audit

Technical Strategy

Great Content

It Begins With A Technical SEO Audit

Our technical audits combine our expertise and innovative software to understand how Google crawls your website. We can then create an effective technical search engine optimisation strategy where we measure the performance and effectiveness of your website. This starts our collaborative work off on a solid foundation. Technical SEO is the basis for improved search engine visibility and a greater website traffic flow.

Using this stable foundation, we can cultivate an ever-growing network of website technical SEO, exploring opportunities, optimising and revising site structure, preventing keyword cannibalisation and improving site speed.

With SEO NI’s technical SEO Audits, you will get:

Cutting-edge SEO services from Northern Ireland’s best SEO agency.
A collaborative, client-focused approach.
Proven and tangible results from evidence-based practice.
A dedicated SEO team

A Northern Ireland technical SEO agency that does things correctly, ensuring long-term success. Other SEO agencies are keen to keep their technical SEO secrets to themselves. We love to shout about our technical SEO service results and share info with you, our clients. It’s in our blood to educate as well as innovate.

Our Technical SEO Services Include

Technical SEO Audit

Our technical SEO audits put your site up to the highest SEO scrutiny. With a fine tooth comb, our technical SEO experts put a handle on what’s turning people off and help you to put it right. All of which means that you won’t be stung by any Google penalties and will be best placed to benefit from any future Google algorithm changes

Technical SEO strategy

Creating a technical SEO strategy that works in the short and long term is vital to any business looking to improve their search engine results. Ensuring you are adhering to and keep on top of SEO best practices can be tricky for even the most experienced digital marketer. Our dedicated team of strategists are on hand to build you out a plan so you know you’re always on top of your technical SEO issues.

Core Web Vitals

Page experience is Google’s latest ranking factor. We ensure all our clients are meeting the standards expected by Google and their new core web vitals. Our technical SEO experts work with you and your developers to ensure these latest standard requirements do not negatively impact you.

Page Speed Improvement

A website that loads for more than 3 to 4 seconds will lose a lot of users. When doing mobile SEO, we help ensure that the loading time of your website is as short as possible. Our technical SEO agency optimises the technical aspects that have a decisive influence on the page load speed so that a potential customer can see your products or services without waiting. Improving website performance for all your key landing pages.

Review Website Structure

Implement Structured Data

Structured data is a standardized format that helps search engines classify your website’s content. Google uses structured data to generate rich snippets for its SERPs. This means: With structured data, you increase the chance that your business will appear in the search results with unique elements such as rating stars, price information or images. Our technical SEO specialists have the know-how to help you implement schema across your website.

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January 6, 2023