HOW TECHNICAL SEO CAN HELP YOU SCALE YOUR SMALL BUSINESS
Congratulations are in order.
You have started your new venture and launched excellent marketing campaigns to promote it.
Now, you are probably waiting to cash in on your efforts.
But hang on a minute. As admirable as your venture idea is, you need to work on generating leads. And more than excellent promotional ideas are required to reach the target audience.
What you need is a solid backbone to stand on.
And this is where technical SEO comes into the game.
Before you get squeamish hearing the word “technical,” let me tell you what precisely technical SEO is.
So, what is technical SEO?
You might have heard of on-page and off-page SEO techniques.
You probably know everything from incorporating keywords into your content to building backlinks.
So, what’s this technical SEO?
On-page and Off-page SEO techniques and technical SEO can do wonders for your website. You will definitely have higher chances of ranking in the Google search engine.
So, here’s the thing…
Google lets loose its spiders to crawl websites and ranks them according to their credibility and content relevancy. They will crawl all over the internet, find your website, and index it accordingly.
To get noticed by those crawling spiders and ranked higher, you need to work on the following:
- Optimizing your website’s navigation
- Shortening and optimizing your URLs according to keywords
- Proper link-building
- Using title tags
- Using adequate alt text for images
So on and so forth…
Here’s a perfect infographic representation:
You get the gist of it.
Even if you don’t, there is no need to fret over it.
This article will highlight how technical SEO can help you scale your startup or small venture.
Let’s dive right in!
Site Errors Can Drastically Lower Your Rankings
How often have you witnessed this godforsaken 404 error page?
And what do you usually do after coming across this page?
Of course, you would move on to the following link right away.
After all, why on earth would you wait around when you have plenty of other options on the internet, right?
Not only do ordinary internet users get frustrated by this 404 error, but even Google tend to hate it.
That’s why if you want your website to rank higher and decrease your bounce rate, then fix all such site errors.
If you miss out on 404 error pages, the least you can do is optimize them properly to avoid a high exit rate.
To avoid this issue altogether, make sure to use 301 redirects.
Simply put, 301 redirect permanently sends the user and the search engine to a different URL. It is, without a doubt, one of the best ways to implement redirects on a website and is excellent for SEO.
Here’s how 301 redirect works:
While this is an excellent practice to alleviate 404 errors, it may slow down your page load speed. Again, this can cause an issue for your rankings, so you need to limit 301 redirects on your website.
Fixing Broken Links
Finding and fixing broken links is one of the most essential parts of technical SEO.
Sometimes, you click on the link in the article you are reading, and the link redirects you to a blank page or a non-existent webpage.
How would you react if you witnessed broken links twice or thrice on a single webpage or website?
I know what I would do.
I’d exit that website right away. After all, it seems sneaky, no?
And I know so many people who would feel the same way.
So, make sure to find all your broken links and fix them before it leads to a high exit rate, which will ultimately result in poor SEO and low search engine rankings.
It Decreases Your Site Load Time
With all the measures you take to fix your technical SEO elements, including fixing broken links, site errors, etc., your page load time will decrease substantially.
And let’s be honest: if a website takes more than 3-4 seconds to load, not many people wait around for it.
In fact, statistics suggest that over 40% of users have abandoned a site because of the slow page load speed.
On top of that, as high as 47% of internet users expect your website to load in under 2 seconds.
Users take page load speed seriously.
And this often leads to pogo-sticking, where internet users move back and forth from one website to another.
Pogo-sticking generally indicates that the visitors are not satisfied with your website.
As a result, you can see a considerable drop in your Google rankings.
Technical SEO entails optimizing your website in such a way as to ensure an excellent page load speed, which eventually results in better ranking.
Install an SSL Certificate
SSL (Secure Sockets Layer) certificate is a padlock on the left-hand side of your URL that helps you secure your website.
However, besides the security aspect, it is one of the essential parts of technical SSL as well.
Last year in July, Google and most other web browsers rolled out some rules indicating that websites without an SSL certificate will be marked as “Not Secure.”
This certainly doesn’t bode well for your website.
Technically, your website lacks an SSL certificate. In that case, it impacts your SEO compliance and poses a risk to website visitors.
Technical SEO is related to how Google spiders consider your website and how they index it.
You better look out for the things mentioned above to make those pesky spiders happy.
After all, if you want to beat your competition and rank higher in search engines, you can’t do without their approval.
Track your website correctly, and see how and what can be fixed to achieve the best possible technical SEO results for your venture.