Local SEO services
Local SEO is the customising of Search Engine Optimisation techniques and tactics for an audience in a targeted Location. Local SEO helps both physical and digital businesses promote themselves online by making their web presence more user friendly and visible for your local customers and prospects within a specific geographical area.
Engage Audiences Near You With Increased Local SEO Presence
Learn About Our Local SEO Strategy
How Local SEO Works
Local SEO is pretty much what it sounds like Search Engine Optimisation on a more focussed local level.
Just because it is geared toward customers in a smaller subset of a geographical location (or Multiple locations) does not mean it is less critical or less time-intensive than a broader, more conventional SEO campaign.
Your Local SEO strategy, in many ways, comes down to optimising your businesses existing online presence within Googles many apps and increasing your brand reach across relevant websites and web directories.
As we have seen recently, with most businesses developing their online presence to stay open, your company’s digital footprint has become even more important than its physical premises. Local SEO boosts your businesses online visibility, so customers and leads are continuously in touch with your locations, products, and services.
You can think local SEO of as being everywhere your local customers need you to be – all at once.
Find Out More About How We Can Help Your Local Business:
Engage Audiences Near You With Increased Local SEO Presence
SEO NI Local SEO Services
Google SERPs and Google Maps – all within the same SEO strategy.
Your expert SEO consultant and strategist will craft campaigns to capitalise on your businesses short, medium and long-term opportunities, pushing your digital presence forward every day with local Search Engine Optimisation that converts into customers.
Here are just a few of the expert Local SEO services you can expect from your SEONI team:
- Google My Business optimisation.
- Microsoft (Bing) Local Optimisation
- Google Knowledge Panel Optimisation
- Google Posts publishing.
- GMB Guaranteed
- GMB Discover
- Google Maps
- Local SEO audit.
- Local citation building and management.
- Localised content creation.
- Localised metadata analysis and optimisation.
- Targeted link building.
- Customer review solicitation and response.
- Mobile optimisation.
- Brand Reputation monitoring.
- Structured data markup.
- Apple Maps
- On-page optimisation
- Facebook Places Optimisation
SEONI Local SEO services are fully customisable to your company’s individual needs, today and tomorrow. You can select the Local SEO services you need individually as you need them or purchased together as part of a larger SEO bundle.
As your target demographic, industry or products change, the services, we provide you evolve right alongside them.
Local SEO Specialist Support
SEO is essentially a multi-channel drive, and this is especially true in local search.
Because signals from online business directories, inbound links and social media all work to influence your SEO results, you need an agency that can tap into experts versed in all of these specialisms.
This includes the strategising campaigns, the coordination to execute on them and the talent to improve your projects and see them come to life – all in one local SEO package.
SEONIs expertise is complemented by technical support from our bank of specialist web developers, content writers and graphic designers.
Our local SEO marketing services are organised and run by an in-house project lead so you can access strategy, analytics and assets through a single point of contact for your entire SEO package.
With SEONI, there’s no need for you to juggle multiple consultants, contractors or freelancers from various international time zones – we take care of that for you in a cohesive, collaborative workflow you can trust.
Furthermore, you have the confidence of knowing that your local search engine ranking improvements are backed by SEONIs expert team who are versed in the latest local SEO tips and best practices.
This means that all ranking factors including directory listings, positive reviews, Twitter and other social media signals are incorporated into our local search engine process.
Audit My Site To See Where I Can Improve:
Have Google As Your Homepage
We use a methodical, data-driven approach to engineering your SEO victories, and this generally begins with the optimising of your brand across Google’s suite of related applications.
Did you know that Google exports automatically your business information from your Google My Business account to many other essential online marketing channels, including:
- Google Maps.
- Local 3-packs.
- Knowledge panels.
- Google Posts.
- SERP carousels.
However, the proper transfer and population of this information – addresses, services, number of locations – is only possible if your Google My Business profile is appropriately claimed, set up and optimised.
With SEONI, every Google Search Page serves your businesses front door effectively. So when searchers need you, they find you.
Local SEO ranking Factors
Organic local search rankings have a considerable effect on your company is visibility online, and the volume of traffic your site can potentially generate.
While SEO’s core principles apply in general, local SEO follows subtly different practices. At a local level, the ranking factors are weighted differently in the search engines’ eyes, including Google and Bing.
Industry studies by Whitespark have shown the top local organic search rankings that should influence your marketing campaigns are:
An investigation of these correlations reveals that local SEO services must be tailored to your customer’s needs because positive reviews and social commentary have an outsized impact on your site’s ranking potential.
In terms of local SEO best practices, the above-ranking factors are a great starting point on which to build your next campaign.
Local Marketing For A Local Market
SEO NIs local SEO work increases your search presence in local listings and online directories of every kind.
For traditional brick-and-mortar businesses with one location, your potential customers may be the local foot traffic along your street. Your primary audience could be anyone looking search engines with local phrases or questions such as Florists in Belfast for online businesses. However, the ultimate goal is to reach out and attract these shoppers and show them to your products or services before your competition does.
The result is a positive return on investment, coming in the form of local brand recognition that can benefit you and your business or agency, as well as your local customers.
To earn your customers trust, attention and develop authority in your local area, our consultants capitalise on any local citations we find across the web. These citations often come from online directories like:
- Google My Business.
- Microsoft Business
- Facebook Local
- Thompson Local
- Bing Places.
- The BT Phonebook
- Chamber of Commerce.
- LinkedIn Company Directory.
- Apple Maps.
Our local SEO marketing services put your business front and centre, in both the physical and digital sphere – creating a branded, overall customer experience for your local organic marketing niche.
Create My Local SEO Campaign:
How Local SEO Fits With Other SEO Campaigns
Local SEO isn’t a solo effort. You can combine it with other digital marketing tactics and more extensive SEO campaigns that target audiences in different geographies, markets, or stages of the sales funnel.
SEO NIs specialised approach to content marketing and SEO is agile enough to keep pace with changing Google algorithms and customer expectations. And that means developing optimised strategies for your business as it undergoes any transitions, interruptions or expansions. Overall, we have the local SEO tips, tools, reporting and solutions you need to improve your local organic search results.
As such, your company may need to tap into SEO services outside of or in addition to local SEO – and we’ve got you covered.
Our expert SEO consultants engineer bespoke campaigns for:
- Local SEO audit.
- Region-specific organic content creation.
- Geo-targeted long-tail keywords.
- High-value link building.
- Broad, location-agnostic keyword ranking.
- Featured snippet optimisation.
- Enterprise-level link building.
- Multi-site, multi-brand management.
- Advanced audience segmentation and list building.
- Multi-national content creation.
- Language localisation.
- Multi-domain and multi-site management.
- Global keyword research.
We also work laterally across many different
content formats and technical disciplines to offer:
On Page SEO
Off Page SEO
If you need search engine optimisation, you’ve come to the right place.
Local SEO - Big Results
Traditional SEO companies may only be proficient in old-school search engine ranking queries and nothing else.
At SEONI, you can localise SEO strategies, but their results are supersized.
Up and down the sales funnel, and throughout the customer journey, your dedicated team drives results. From conception to creation to conversion, your digital marketing’s full lifecycle is managed and optimised for the qualified leads you intend to earn. This translates to cold, hard return on investment.
Get results today.
Learn More About Our Local SEO Services
Choose your plan
Choose a Package That Best Suits Your Needs & The Needs Of Your Business
On Site Technical SEO
Local Link Building
Google Analytics Set Up
1 x Local Content Article
Local Content Calendar
Content Editing & Updating
Google My Business Setup
2 x 750 -1500 Word Articles
3-6 Month Content Plan
Local Outreach Campaign
Social Media Postings
TF-IDF Content Analysis
You will be charged for the plan after the admin approves your vendor account
Local SEO Setup
Google Tools Setup
Quality Local Citations
Google, Bing & Yelp Property Setup
Citations Set Up
Frequently Asked Questions
Most frequent questions and answers on Content Marketing
Simply put, Search Engine Optimisation or SEO is the practice of ensuring your website can be found on a search engine such as google, bing or yahoo when your potential customers try and find your products through keywords or phrases.
This makes sure your website is seen by the right target audience and by doing so, gaining more quality traffic leading to more leads and sales.
If you’ve found a content marketing package that you feel would work well for you, the next step is for you to get in touch with us. You can do that either through our contact form on our website or by scheduling a call with one of our team. We’ll then check the package against your own aims and goals. If we agree that it’s a good fit, we’ll begin the on-boarding and planning process with you.
Content marketing is the strategic process of building valuable relationships with audiences through various types of media. This is where you craft the stories and messages that capture people’s attention and guide them along the consumer journey until they become another happy customer.
While many strategies focus on a single channel (e.g. social media), content marketing is a multi-channel approach that integrates with your SEO, social media and email marketing efforts. These channels act as platforms to deliver your content to the right target audiences. The aim is to create a strategy that guides users towards purchase as they move between these channels.
SEO Northern Ireland will ensure your website and its content is visible on search engines. So when your potential customers/clients search for keywords which are relevant to your products and services, they find your page in the Google, Bing or Yahoo search results and potentially clicks on your link in search results taking them back to your site. This is known as ‘organic traffic’.
If your page content meets their needs, known as intent, you have an opportunity to convert those visitors into leads, and later make sales. Think of our SEO services in Northern Ireland as a funnel or map for customers, driving leads to your website, making your website one of the best lead generation tools you have, especially in this digitally savvy society.
This is a tricky one, we have seen results for sites ranking in the Map Pack in 7 days, however, generally after three months, after implementing changes, you will start to see results for your site.
This will also depend heavily on the competitiveness of your sector and the popularity of keywords most used in that industry.
Like many things that have so many different areas, such as Technical, Local SEO, Link Building etc. etc., it depends on what you are looking for; we provide several packages for SEO, Content Marketing, Local SEO, Webdesign and more to ensure your business is going to get the most out of your site.
Whether you’re looking for national, local or even e-commerce SEO, our packages can be tailored with a priced based on the level of competitiveness for the industry targeted. Contact our SEO agency in Northern Ireland for a free analysis on your website.
Deciding on which reach to go for with your SEO campaign depends entirely on the nature of your business. If you have a physical presence, for example, a shop, restaurant or bar, and you’re looking to increase footfall, then a local SEO campaign would be perfect.
If your business is based online, or trades nationally or internationally, then you’ll need a more robust SEO campaign to target either the UK market or all the countries that are relevant to your business. Contact our SEO consultants in Northern Ireland for a bit of advice.
If you are unsure, during your free initial meeting with our SEO consultants, we will look at your objectives, your goals, your current positions in your industry and plan the best SEO strategy from there. SEO might not even be the right solution for you, PPC might suit you more, or even Social Media Marketing.