Local SEO

SEO focuses on your site’s rankings, usually on a global or national scale. The goal is to get your site seen for keywords in various regions. Local SEO focuses on only certain smaller areas like cities and counties to get more localised traffic and rankings.

Local SEO service is custom-tailored to your business and location to improve your local SEO. These services boost your rankings for the “near/by me” searches your potential customers are searching for. SEO NI provides local SEO services to the UK, and global businesses must succeed.

You can improve your local SEO ranking by bringing in local SEO experts. You will have someone by your side to enhance your keywords based on voice search and localised searches and your GMB profile (and other site edits) to make you more visible on a local level.

The main difference between general organic SEO and local SEO is that local SEO has a geographical component. 
If a user searches for an industry/service/product + location, the search engine – whether Google, Bing, Yahoo or even Facebook – knows that the search has local intent. And all search engines want is to give the user exactly what they’re searching for. A local business that has implemented local SEO specifically will almost always show up ahead of one that has not.

A local SEO strategy is essential for small, local businesses. SEO stands for search engine optimization and is important to increase traffic, attract customers, and make your business known.

Do you remember the Yellow Pages? That big thick book that used to be delivered to homes and businesses in countries all over the world? They are still around, but in much smaller numbers, and most people either throw them out if they do receive one (or use it as a doorstop or something similar)
Why? Because people use the web to find what they are looking for these days. And the web uses Local SEO citations to help deliver that information to them. In a nutshell, a local SEO citation or local business citation (the two are essentially the same thing) is any listing that contains (at a minimum) a business name, address and phone number. Google and other search engines rely heavily on what are known as citation sites to find local businesses to include in their results. 
Directories and citation sites scrape business information from the web – in mass quantities. They then pull business info into their database and share it with the world. Google My Business, Yelp, Foursquare, Trustpilot, Merchant Circle, and CitySearch are examples of citation sites. And those are just a few of the big ones; there are many more.

That depends, of course, upon where your business is located. But, as of July 2018, 46% of all searches on Google seek local information (according to Big G themselves). That’s nearly half, another indication of how important local SEO is.

Follow “white hat” tactics approved by search engine webmaster guidelines so your listing isn’t in danger of disappearing from results altogether.

If learning about SEO and local SEO makes your head spin, outsource it. You pay an accountant to handle your books, so pay an SEO agency to handle that side of your business.

SEO – and local SEO – is an ongoing process. Search engines continually change their algorithms – Google makes up to 80 small weekly changes – so keeping up is a must. You may need fewer hours, though, as time goes on and your SERPs positioning improves.

Not nearly as well, though it is possible to create and claim a Google My Business page for free. Those can show up in the map 3-pack if the competition isn’t too fierce for your local industry, but it’s a challenging feat to pull off. Why not see our Google My Business Guide to see how you get on.