7 Actionable SEO Techniques to Boost Your Website’s Ranking in 2023

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7 Actionable SEO Techniques to Boost Your Website’s Ranking in 2023

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Search engine optimisation (SEO) comprises a myriad of techniques, all of which play a part in improving a website’s search engine rankings. Whether you’re a newbie or you’re looking to improve your website’s position in the search engine results pages (SERPs), what you need are actionable SEO techniques that bring results fast. This is where we come in.

In this article, we’ll briefly go over 7 simple and more complex SEO tactics, so you know where to start when you get down to business. Let’s go!

Optimise Your Titles and Descriptions What are the first things online users see in search engines before clicking on a link? The title and the meta description, of course. To improve your click-through rates, put some thought into these 2 elements. Use (but don’t overuse) keywords, use “power” words such as excellent, secret, best, and so on, and ensure the title and description convey the value your readers will get from the blog or article.

  1. Interlink

Incorporating internal links in your content increases the SEO-friendliness of your website, so don’t underestimate this actionable SEO technique. Internal link building helps search crawlers understand your website and web pages better, keeps readers longer on your site and helps them navigate your site more easily.

  1. Update Your Existing Content

Even the best articles grow stale over time. So, if your best-performing articles are not doing so well anymore, the time has come for you to freshen them up a little. Updated content ranks higher for both new and existing keywords, gets more organic traffic from search engines like Google, and is more relevant to your audience. So, you’ll surely see the benefits if you need to update old data, improve your titles and headings, or optimise your content according to the Google algorithm’s latest updates.

  1. Build Quality Backlinks

Backlinks are one of Google’s most important ranking factors. In Google’s “mind”, if other websites are linking back to your site, you must provide quality content and value to your audience. However, acquiring backlinks is not a simple matter.

Of course, you can build backlinks with guest posts, but this might take months, even years, before you see any results. You can also create shareable infographics, contact bloggers and influencers directly and offer collaboration, and getting interviewed can get you some backlinks if you’re an authority in your niche.

However, if you want to see results in only a few weeks, you can get backlinks by having your own PBN (private blogging network). Make sure to choose a reliable PBN hosting provider that offers you security.

  1. Research Unlinked Mentions

Now, every time your brand or website gets mentioned, you get a backlink as well. Since backlinks are one of Google’s most important ranking factors, you shouldn’t let these mentions go to waste.

Instead, do thorough research to determine where your brand or website is mentioned. You can do a Google search or use a tool such as Aherefs’ Content Explorer. Make a list of all the places where it does get mentioned, and reach out to them one by one to try and convert these unlinked mentions into backlinks. Be polite and personal; you can offer a backlink in return if that’s something you want.

  1. Use Long-Tail Keywords

Another actionable SEO technique is focusing on long-tail keywords. While these types of keywords or key phrases are searched for less than one-word keywords, it’s easier to rank for them. This is so because long-tail keywords are more specific and focus on a particular niche, which is another reason why they’re more likely to be clicked than one-word keywords.

  1. Optimise Your Website for Mobile

Did you know that in 2018, over 50% of the world’s website traffic was generated via mobile devices? Moreover, in the same year, Google introduced page loading speed on mobile as one of its latest ranking factors. This is why optimising your site for mobile is of utmost importance in 2023 if you want to get in Google’s good graces.

Here are some ways in which you can do this:

  • Use a mobile-friendly WordPress theme
  • Improve your page loading speed on mobile
  • Optimise your content for voice search
  • Reduce the number of pop-ups or get rid of them completely
  • Avoid using Flash or Java
  • Use accelerated mobile pages markup

Optimising your website for search engines requires hard work. This is why you should implement as many SEO techniques as possible into your SEO strategy and have some patience. While some may give you results in a few weeks, other methods take up to a year or more before you see an increase in rankings.