Wix SEO: 10 Great Tips on How You Can Drive More Website Traffic
When you have a website, one of your main goals should be to drive more web traffic.
Website traffic does not indicate its success; that does not mean it is useless to you as a metric. At the end of the day, more website traffic means that you have a lot of chances of turning them into paying customers, provided that you have a great conversion funnel.
If that is the case, all you need to do is to drive people to start their journey with you. This is why web traffic is still a vital metric to consider.
One of the ways you can get organic traffic to your website is by working on your search engine optimization strategy. Being more discoverable through search engine results will help you get traffic from users who have expressed an active interest in your offering.
You should find out how to drive more web traffic through SEO. To help you with that, here are ten great tips that you can apply to your website to help boost web traffic:
Use the right domain.
When creating your website, you can either code the site yourself or use a website builder such as Wix. Either way, once you learn how to use Wix to build your site, it’s time to start setting it up by choosing the right domain name. Your domain name is the URL of your site.
The right domain name should have your business name and a keyword that correctly shows what your business is all about. This will help you generate more traffic because of the keyword while improving your branding. That’s because you included your business name on the URL.
Do keyword research
Doing your research beforehand will make it easier for you to create content with the right keywords that will get you the most results.
The key to proper keyword research is to put yourself in the shoes of your target customers. Figure out what they’re likely typing in search engines if they’re looking for businesses similar to yours.
This exercise will help you generate potential keywords that work best for your business.
Look for long-tail keywords.
When you’re just starting to figure out how keywords work, you probably think sticking to shorter ones is better. Although this is true sometimes, you shouldn’t take it as a law regarding search engine optimization.
It’s harder to stand out in shorter keywords because of the amount of content that is already available online.
Consider looking for long-tail keywords to be competitive on search engine results. These are keywords that have more phrases or words in them. You have a much better chance of ranking high if you think up long-tail keywords that best apply to your business.
By going more specific with your keywords, you are attracting attention from people who have an increasingly active interest in your business based on these keywords. However, you shouldn’t go too specific because you might be sacrificing search volume.
Fill in those meta tags.
When search engines are indexing your website, try to include a lot of information about each page of your site.
One way you can give search engines more information about your site is by filling in the meta tags of each web page. You should give each page a specific title and a description describing each web page’s content.
You can use keywords in the titles and descriptions. This will help you rank high on search engine results and help your target customers figure out what is on your web page.
Focus on local SEO
Specificity is rewarded in search engine optimization, mainly when you localize your SEO efforts.
Search engine results pages pay attention to the location of the person searching or using their search engine. Therefore, if the area of your business is crucial, you should localize your search engine optimization.
Local SEO is beneficial to smaller businesses that have to compete with more prominent companies online. Since smaller businesses likely have to cater only to people who can reach them, they should localize SEO.
One way you can practice local SEO is by simply including your local business address and your phone number on your website. You should also have your business address and phone number on online business listings.
A lot of people these days access the internet through their mobile phones. Therefore, if you want to drive more website traffic, you want to ensure that you also cater to the people who aren’t on their desktops. You want to make sure you design your website to be more mobile-friendly.
Many website builders already incorporate mobile-friendliness if you build your website on their platform. However, you still need to ensure that it works.
Once you have a mobile-friendly website, many users will have an easier time navigating your website, which will drive traffic. Aside from that, search engines recognize mobile-friendliness and rank these websites higher in search engine results.
Produce valuable content
If you want more traffic to your website, you need to provide something valuable to your target audience. One of the best ways to offer value is by creating valuable content and posting it on your website.
For a lot of SEO strategies, content marketing is crucial. Remember that you should create content your target audience wants to consume and share with their friends and family.
Optimize your images
If you have a Wix website, ensure that the images you upload are manageable. Otherwise, your web pages will load much slower, making your impatient web visitors leave your website as soon as they click through.
Another way you can optimize your images is by providing alternative text that describes the content of an image you attached. This will help search engines better understand the content of these images.
Submit your sitemap to Google
Instead of waiting around for search engines to fully index your site, it’s better that you provide your sitemap to major search engines, such as Google.
A sitemap is a summary of the design and navigation of your website.
It’s a simple process. You first need to verify your URL with the Google Search Console. After that, you can submit the sitemap to search engines, which will index it automatically.
Do some link-building.
Backlinks are links from other websites to yours. The more backlinks you have, the more search engines consider your website credible. It will also communicate that your website is of importance.
You can improve your backlinks and build more of them by either writing guest posts for other websites or by creating content worth linking back to by other websites.
Over to You
Driving website traffic is always something that you should prioritize in your search engine optimization efforts. More traffic = more opportunities for conversion.
Thus, the tips listed above will significantly help drive better business results from your site.
If you’re looking to beef up your existing SEO strategy, apply these tips, and you’re sure to start seeing a boost in traffic.