AI IS GOING TO AFFECT SEO SIGNIFICANTLY – HERE’S HOW TO PREPARE FOR IT
Artificial intelligence is shaping to catalyse the next giant technological leap. It’s going to change the way we live our lives, and it’s also going to change the ways that we conduct business. The realm of search engine optimisation is not an exception to this.
The reason why you need to know how AI is going to affect your industry is so that you’re able to determine how best to prepare for it. This is crucial because if you don’t, you’re either missing out on an opportunity or allowing your competitors to get ahead of you. For this reason, companies like AI Data Innovations are trying to develop ways to integrate AI into data processing. So, with this in mind, how exactly is AI going to change SEO, and how can you prepare for it?
User Intent And Voice Search
We all know that Google puts a heavy emphasis on content relevance. The value your content holds will be much more critical because an AI-powered search engine can determine user intent. This is even more important based on how popular smart assistants are quickly becoming the norm. This means that searches will no longer be keyword-based. Instead, they will be made in a more conversational tone. If black hat techniques such as keyword stuffing were terrible before, they’re useless now.
How Can SEO Companies Adjust For This, Then?
As previously mentioned, artificial intelligence can determine user intent, whether that user intends to acquire information, make a purchase, or find a particular website. With this in mind, there will be a shift in how content is created.
One of the most significant changes is that the search algorithm will no longer create unique SERPs for semantically similar terms. This means it will be possible to rank for various long-tail keywords. Because of this, you can now gear your content toward explaining a particular concept in depth in a tone that is as natural as you can make it. This, however, may mean that long-form content will become the favoured staple.
Content length will not be the primary basis for ranking a page, but rather, relevance or searcher task accomplishment (whether or not a searcher’s question was answered or if a searcher was able to find what they were planning on purchasing).
An excellent way to achieve this is to place the most critical information at the beginning of your article so that when someone lands on your page, they find what they’re looking for. Make your points stand out from your content, and format them so that the topics you want to emphasise are clear and concise.
The advent of artificial intelligence is coming. For all we know, it may even already be here. It’s bound to disrupt every industry, and it’s going to change how we live. To some, change is uncomfortable. To others, change is an opportunity. What determines how you will be affected by the change is your level of preparedness for it.