Content Marketing

Words are the most powerful forces of human expression and the primary conveyors of meaning for search engines. They can influence peoples’ decisions and differentiate content that thrives on Page 1 and content that collects dust on Page 3.

Engage Audiences With Amazing Content

Storytellers With an Eye on the Bottom Line

Before people buy your products and services, they need to buy your story.

Excellent content on your site sells your brand, your values, your expertise and your trustworthiness to visitors.

From white papers, infographics, video scripts, blog posts too, website copy and everything in between, great written content underpins everything we do at Seoni – and we’d love let you see the value that proper copywriting can give to your content marketing efforts.


Blog Posts

Nearly all B2C and B2B content marketers agree: Blog articles are the most effective form of content for building your brand’s awareness.

Whether news articles, in-depth thought leadership content or short blog posts, blogs work. But when 4.4 million new blog posts are published to the internet every day, “good enough” won’t cut it.

The difference between ok and great often lies in how well the content is optimised for search engines such as Google. SEO NI’s writers create Search Engine Optimised content that’s crafted to rank well in search engine results.


Beyond being excellent writers, our content team is armed with data from Google Search Console, AHREFS and our own in house developed programs to shape useful articles on-brand, on-point and, eventually, on the first page.

White Papers

If blog posts’ goal is to spur engagement with readers, white papers are the perfect content form to deepen that engagement. More than 50% of all content marketers leverage white papers for lead generation, particularly in inbound content marketing.

When a visitor gives you an email address in return for a white paper, they’re demonstrating intent and interest – but the trade of contact information for insight must be fair. Don’t let your readers down: Make sure you’re providing quality content in return for their input.

White papers and other resources need to be very thoroughly researched, along with being expertly crafted. This is your companies opportunity to showcase its brand identity, products or services, values and business goals more in-depth and with more creative space than a blog. 

SEO NI’s writers have the data-gathering skills, search acumen, business writing experience and industry-specific expertise necessary to craft unique content that conveys your company’s story.



Other assets that can be used as gated content for lead-gen purposes, or distributed freely are ebooks. We can provide eBooks that cover advanced subjects in engaging and creative content formats.

Every page you write and design has the ideal mix of text and formatting to get the points across concisely. This makes it possible to incorporate unique elements that complement the written content, but it also means every word has to count. Not a phrase out of place.

Our writers work directly with your marketing team to ideate eBook topics, develop an outline and write the copy with word economy and visual cues in mind. The result is a visually stunning, mid-to deep-funnel asset that provides guidance, instruction and thought leadership to prospects.


Even the best white paper, blogs or ebooks sometimes aren’t enough to grab the reader’s attention on your site or social media channel– but this is what an infographic is designed for.

Infographics are design-heavy pieces that visualise vital data points or concepts and is excellent for sharing on Twitter, Facebook or LinkedIn. While the graphics play a significant role, you cannot forget the info. 

These assets need to be written to summarise crucial information in succinct bullet points that contain quick-hitting facts or numbers and complement the design work.

Professional content writing is partly about knowing when to show restraint, and concision is ideal for our content teams to execute and appreciate when it comes to infographic copy.


case Studies

Using case studies are a cornerstone of any content marketing strategy. A case study is a real-world word-of-mouth recommendation from a user or customer, the most potent form of marketing: 73% of marketers say case studies are their most effective marketing asset.


A case study is an effective way of converting satisfied customers into your brand advocates. Their stories can then help convert new leads to become happy customers and eventual brand advocates.


Visitors now expect brands to highlight their wins, but it resonates deeply when they hear customers singing your praises.


Seo NI’s writers know how to tell a story that puts your customer at the heart of the story, highlighting your company’s solution to their challenge and positive outcomes. There are skilled at teasing out the quote-worthy content during interviews that website visitors crave. 


They are making for and persuasive storytelling, deftly weaving your products and services’ competitive advantages and value propositions into an engaging narrative.

website Content

Your landing page copy is the first impression that visitors have of your site: so you have to make sure it’s in the best possible shape. Every visitor who comes to your landing page, the home page, and services and products pages will interact with the copy, so it has to be clear, concise and optimised to rank for relevant high-value keywords. No pressure there then.

Writing website and landing page copy is part science, a part artform. The science part entails developing Search Performance Briefs from the analytics and stats that take the guesswork out of ranking for, commercial-intent competitive keywords. The art brings insights from those briefs and works in secondary keywords and leading sub-topics to discuss. The result is easily scannable content that truly represents your companies value proposition.

It’s a tall order. Many businesses struggle with landing page optimisation; however, we only use professional landing page content writers. Your dedicated content writer will develop search-optimised copy with help from both you and our consulting team, whether we’re creating a new website or updating with a website redesign.

Working with our website content writing service means you can rest assured your site will have all the right information, organised in the best way possible, and no excess fluff that’ll hold your site back from ranking well on search engines.


Email Content & newsletters

One of your most essential mediums is Email marketing, but you must have a comprehensive and robust strategy for email marketing to work. Your email marketing should include conversion landing pages, blog posts and gated content designed to develop your email list and drive further ROI.

Email marketing also requires clickable headlines and punchy writing that invite subscribers to open your messages and use your calls to action. We live by the principle of less is more in email. 

We can create newsletters to promote your blog posts or one-off promotional emails that inform your customers of your latest white paper or eBook—a conversational, memorable and concise language that engages recipients.

We can even help you create end-to-end email drip campaigns with the insight of a strategist. If it’s email content creation, we do it.

Social Media Content

Every brand can benefit from a robust social media strategy, whether B2C or B2B. 93% of marketers say social media has created more exposure for their brands. 


At SEO NI, we can design social media strategies for brand awareness, lead generation, product promotion or influencer outreach.


Our social media specialists understand how to create social media posts that drive website traffic, grow your followership and spark engagement. 


They know the various platforms’ nuances and devise strategies based on your brand, products or services, industry, and marketing goals.


Video & Animation Scripts

Nearly 80% of all internet traffic is video content. A well-made video can work wonders for marketers: 97% of businesses say video helps people understand your companies offerings. 


Short, engaging clips that contain core company information and are easy to digest provide an intuitive way to become more familiar with a product or service.


But before the lights, the camera and the action, there’s a script. This includes scripts for video testimonials, animated explainer videos, video blogs and whiteboard videos. 


A drafting copy that lends itself well to voiceover or a reading by a live presenter is a unique skill that our content writers possess.


A well-crafted video script can set the tone for an entire video project. It can also guide video editors and animators in post-production as they bring the written word to life.


What separates content and copy? It’s a fragile line, but one that our content teams can walk flawlessly.

Direct marketing and advertising require different strategy and execution to that of content marketing. You need a copy that inspires, informs, and entertains in just a few words of a tagline. 

Our content writing services cover everything from creating copy for text ads to embedded CTAs,  banner ads, display ads, social media posts, paid search listings, landing pages and brochures.

There are a time and a place for direct, action-oriented language – and our writers have a knack for using language that can motivate and galvanise leads into taking the next step.


Ad Copywriting

Advertising has a place in content marketing, whether it be online ads or traditional print. Digital advertising on social media platforms and search engines require copywriting that is sharp and succinct.

When you invest in Pay-Per-Click (PPC) advertising, your copywriting should also be search engine oriented. 

Our PPC & content teams know the nuances of effective copywriting to ensure your ads perform well on whichever ad platform you choose, whether Google Ads, Facebook Ads or other media.

Custom Content

In most marketing strategies, the need arises for custom content that doesn’t fall in traditional content writing services. But if it’s content, and it needs writing, our writers can and will do it.

We have produced guest posts that have appeared in industry magazines, webinars, one-pagers, flyers, executive bios, slide decks presented to large audiences, product descriptions, corporate training materials, LinkedIn summaries, speeches and more – and we have delivered.

The secret is our close collaboration with you and your staff. These projects require tight coordination, and you’ll get that across your dedicated team of writer, strategist, project manager and other stakeholders.


Learn More About Our content Writing Services

Choose your plan

Choose a Package That Best Suits Your Needs & The Needs Of Your Business


£ 297 Per Blog
  • 750 -1500 Word Blog Post
  • Keyword Research
  • Featured Image
  • Uploaded with Images


£ 497 Per Month
  • 2x 750 -1500 word articles
  • Plagiarism Checked
  • Uploaded With Images
  • Custom Monitoring
  • Custom Social Media Set Up


£ 997 Per Month
  • 4 x 750 -1500 Word Articles
  • 3-6 Month Content Plan
  • Link Outreach Campaign
  • Monthly Call

Company Strengths at a glance

Our Strong Points

As a company, we haven’t come up through the regular ranks of working for a big agency or company. 

We come from, and continue to do, a background of running our websites for profit, which has given us an at the coal face knowledge of SEO, Content Marketing and many other areas that most agencies can’t get. 

We know what it’s like to run an online business, to have to drive traffic and pick up leads from it. 

This is one of our many strengths; we know what its like to have our own money on the line. We also have the experience of dealing with agencies and want to offer something much better.

Story Telling
Social Sharing

Frequently Asked Questions

Most frequent questions and answers on Content Marketing

No, we don’t hold any of our customers’ to a minimum contract period. You can cancel or change your package at any time, for any reason. There isn’t even a minimum notice period.

If you’ve found a content marketing package that you feel would work well for you, the next step is for you to get in touch with us. You can do that either through our contact form on our website or by scheduling a call with one of our team. We’ll then check the package against your own aims and goals. If we agree that it’s a good fit, we’ll begin the on-boarding and planning process with you.

Content marketing is the strategic process of building valuable relationships with audiences through various types of media. This is where you craft the stories and messages that capture people’s attention and guide them along the consumer journey until they become another happy customer.

While many strategies focus on a single channel (e.g. social media), content marketing is a multi-channel approach that integrates with your SEO, social media and email marketing efforts. These channels act as platforms to deliver your content to the right target audiences. The aim is to create a strategy that guides users towards purchase as they move between these channels.

The truth is, not every business needs content marketing to grow. It’s also true that content marketing in some sectors can be more challenging than in others.

Saying that, if you’d like your website to generate new enquiries and customers every month, then content marketing can transform your business.

If your website is central to the growth of your business, then engaging in content marketing can be a fantastic investment. Why? Because if you create high quality, timeless content, it will continue to bring you more website visitors year on year.

We’d suggest an initial commitment of 6 to 12 months, to enable you to start seeing good results. But ultimately, you’ll reap more rewards the longer you invest in content marketing.

This is an impossible question to answer because it depends on so many variables:

  • your type of business
  • your sector
  • your position within your sector
  • your competition
  • your goals
  • your location
  • your language


Each of these variables is unique to any given business, making it impossible to predict accurately. A better way of approaching this question is:

  1. Set a goal;
  2. Break down that goal into smaller steps;
  3. Benchmark your current performance;
  4. Start regular content marketing;
  5. Measure progress and make incremental improvements;
  6. Repeat steps 3, 4 and 5 for a period of at least 6 to 12 months.


Needless to say, steps 1 and 2 are actually much harder to define than they first appear. For example: Let’s say your goal is to generate sales enquiries on your website; assuming you have one service, product or package, the first question you need to ask yourself is, “How much is the average value of a sale?”

Typically, a lower amount requires less effort: perhaps you just need a well written product description and a call to action to buy now. A higher average sale value requires that you design a sales process around how you expect customers to behave based on their past buying behaviour. This process needs to be broken down into steps that you can measure.

Our packages are designed to help you define these goals and take steps towards reaching these goals, by helping you create regular, high quality content.

Our fixed-price packages are invoiced in advance and we start work once payment has been received. Talk to us if you need help managing your cash flow, as we can usually split the cost of your package(s) over 2 or 3 months. 

Consulting work is billed on completion. We send invoices on the 1st of each month so we’ll invoice you for the time completed so far that month. 

The payment terms on our invoices are 7 days.  

This is a common question and it’s important to understand the difference to do both effectively. Content marketing is a broad strategy that targets users across various channels (search, social, email etc) and engages users as they move between them. Without these channels, nobody would be able to see your content and a key part of your strategy is understanding which channel(s) to deliver each piece of content on and how to target users on them.

SEO is about making your content as accessible as possible for search engine users and helping it perform effectively. This starts with optimising your pages and content for visibility in the searches that matter most but also involves broader, technical factors that affect how people engage with your pages (mobile optimisation, loading times, etc).

According to data from HubSpot’s State of Inbound 2018 report, 41% of marketers or marketers say content marketing yields a significant ROI – which is very high considering most marketers don’t even seem to have a strategy.

The image below shows content marketing generates 3x more leads than paid search per every pound spent – Content Marketing ROI study from Kapost and Eloqua.

Calculating your ROI depends on how much you’re going to invest, what your goals are and a number of variables such as customer acquisition cost (CAC), the price of your products/services and the profit you make for every sale.

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